How to Add a Lead Form to Your Instagram Profile
If you’re interested in growing your audience, making connections and generating leads, you’ll want to have a lead form on your Instagram profile. In the video below I’ll walk you through the simple steps to getting a lead form up and running in under five minutes. If you prefer take in information by reading, scroll…
How to Stay Connected and Productive When You’re Working from Home
As I write this we are in the early days of “social distancing” in Toronto in an effort to reduce the impact and spread of COVID-19. For many of us it means working from home, possibly for the first time. If you’re not used to it, working out of your home can be lonely, and…
How to Combine Lists in MailChimp
A common complaint I hear from people who have been using MailChimp to deliver valuable content and manage leads is that it gets really messy to organize their subscribers when they have multiple lists. That’s one of the main reasons keeping your MailChimp account down to one list is a good idea. If you haven’t…
Offer Multiple Lead Magnets with Just One MailChimp List
You already know that growing your mailing list is crucial to building your business. And in order to grow your list, you need to offer lead magnets or opt-in incentives that provide good value and build trust. If you’ve been doing this for a little while, chances are you’ve offered multiple lead magnets that satisfy…
How to Ask for Testimonials That Rock!
Did you know that including testimonials on your website is one of the most effective ways to build trust and credibility? Having past clients express the transformation they’ve experienced after working with you, in their own words, lends legitimacy to your business and allows potential customers to picture themselves working with you. Testimonials are definitely…
Create a beautiful custom email signature with Gmail
Having a custom email signature at the end of your emails is a great way to stand out, be memorable and build your brand identity. With an image of you or your logo at the bottom of each email, recipients start to connect with you and your brand at a deeper, more personal level. Add…
How to Deliver Your Lead Magnet to Your MailChimp Subscribers
MailChimp recently announced that they’re making single opt-in the default setting for sign-up forms. For the most part this is great for users and list owners alike. But if you rely on the double opt-in process to deliver your lead magnet freebie, you’ll need to take a few steps to make sure your freebie is…
Where to Find SEO Keywords for Your Website
If you caught my very first Facebook Live last week, then you may have seen my attempt at explaining where to find SEO keywords for your website. I was really nervous, and I can’t really bring myself to go back and watch it; I’m not even sure I made any sense. So I thought I’d…
I survived Facebook Live (Plus some SEO tips)
So I’m writing this just minutes after doing my very first Facebook Live. I know the title of this post is a bit dramatic, but I really was rather terrified of live video. I guess it’s because I’m a bit of a perfectionist or maybe just a control freak, but there’s something very vulnerable about…
What is an SSL certificate and do I need one?
If you read my recent post about the difference between a hosted and self-hosted website, you’ll know that when you own a self-hosted site that you’re responsible for its security. That’s where SSL certification comes in. What is SSL? Data travelling from one computer or server to another is encrypted using a protocol called SSL…
Keep your website and email hosting separate
Is it just me, or is there something kind of thrilling about having your own professional email address like yourname@yourbusiness.com? It looks so official — your business is for real and you’re ready to set the world on fire. (Maybe it is just me.) Nowadays, when you sign up for website hosting, most hosts offer you…
What’s the difference between a hosted and a self-hosted website?
Deciding what platform to build your website on can be pretty overwhelming. There are so many options (WordPress, Squarespace, Wix and on and on), it’s not surprising that this is a topic that comes up again and again. But what it comes down to is deciding between a hosted and a self-hosted website. What’s the…