Are you missing out on leads because of your Facebook profile?
Raise your hand if you participate in Facebook groups? I have found them super useful for making connections and building relationships with like-minded professionals. When I meet someone through a Facebook group, one of the first things I do is click their profile to see what they do and check out their Facebook page and…
Spring Clean Your Website
Spring has finally arrived in these parts and it couldn’t be more welcome. I love spring time. I love opening the windows and letting in the sweet-smelling air. It’s amazing how a little more sunshine and some fresh air can be energizing and revitalizing. If you’re like me, you’re probably looking around your home thinking…
This is so not easy
I was in one of my favourite Facebook groups for mama entrepreneurs the other day when a friend’s comment jumped right off the screen: “What we are doing is very, very not easy.” It’s not like this is news but it was the simplicity and clarity of that statement that really hit home for me.…
A Hack to Keep Your MailChimp Campaigns from Going to Spam
In my last post I talked about the importance of including your name and business name in the from field of your campaigns so your subscribers can easily recognize you in their inboxes. But what if your emails aren’t landing in their inboxes at all and are going straight to spam? Well, MailChimp has a…
Is this small detail costing you email subscribers?
I’m a lifelong learner. I love finding new ways of doing things both for my business and for personal development. I subscribe to a lot of newsletters. I get a lot of email. And sometimes my inbox can get a little nutty. So when I get an email from “Jenny Smythe” with no company name,…
Make your images Pinterest ready
If you’re creating amazing, engaging content for your website (and I know you are) chances are people will want to share it. On Pinterest it’s all about the images. By taking a few simple steps, you can make your images Pinterest ready and easy to share again and again. Use strong titles, alt text and…
5 Can’t-live-without tools for entrepreneurs
As a solo entrepreneur, I have a lot on my plate. I wear all the hats in this operation, so It’s super-important that I work as efficiently and productively as I can. I rely on a number of online tools to help me work smart. So today I’m sharing with you a round-up of the…
Is your website secure?
I think of my website as my business’s home on the Internet. I’ve taken great care to put it together and I depend on it for my livelihood. Much like my home, I take care to maintain it and keep it secure. So today I’m going to share with you some steps you can take…
How to set up Google Analytics
Your website is a big investment and powerful tool for your business. With any investment, it’s important to be able to measure its performance. That’s where Google Analytics comes in. In a bricks-and-mortar shop, you can count the number of people who walk through your door. You can ask them questions like how they heard…
How to create blog graphics with Canva
Canva is an online tool that allows you to create beautiful graphics for your website. In this video, I show you how to use Canva to quickly create a graphic for your blog.
Running a half marthon is like running a small business
It’s funny, ever since I started Puzzle Box Communications, I seem to find ideas and inspiration that help in running a small business everywhere. Take running, for example. I recently ran a half marathon along the beautiful Humber River in Toronto and afterward I came away with a few simple but very important lessons. So…
For the love of blogging
You may have noticed that it’s been a while since I last posted on this little blog over here. You know how it is, work and family and life and stuff have a way of taking up time. And it’s funny because, you know, I’m a writer-slash-editor and all. There’s a mild case of the…
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